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Category: Construction Industry Today
Published Wed, Aug 31st 2011 Back to Articles

Gain an Understanding of Key Account Management

A one day training seminar, Key Account Management, being held in London on Tuesday 11th October 2011 has been designed by Competitive Advantage to provide an understanding of the KAM process. The training is 6 hours CPD certified, delivered by Chris Ashworth of Competitive Advantage and costs £295 + VAT.

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A one day training seminar, Key Account Management, being held in London on Tuesday 11th October 2011 has been designed by Competitive Advantage to provide an understanding of the KAM process. Key Account Management (KAM) is a professional sales approach which involves the supplier and customer's businesses working together to achieve common goals. Both parties combine their expertise, working together to find better ways of doing things

The programme is construction specific and covers how to: improve profitability; build closer relationships with key customers; exclude competitors from your key customers; identify customers suitable for a KAM approach; devise tactics to develop Key Accounts; develop processes for releasing value from the supply chain.

The training is 6 hours CPD certified and delivered by Chris Ashworth of Competitive Advantage, who has over 30 years of sales and marketing experience in the construction sector. Suitable for all of those concerned with development of the company's customers, the seminar is presented in partnership with The Building Centre and costs £295 + VAT.

Contact Information

Helen Johnstone
Competitive Advantage Consultancy Ltd
4 Clevedon Court
Frimley
Camberley
GU16 8YW