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Smye Holland Associates has helped Bourne-based Larkfleet Group raise its profile as an energy efficient, high quality housebuilder.
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Smye Holland Associates has helped Bourne-based Larkfleet Group raise its profile as an energy efficient, high quality housebuilder.
Larkfleet Group produces high quality sustainable housing using innovative technology and construction methods. The company wanted to publicly establish itself as an 'eco builder' and asked Smye Holland Associates to help it achieve this recognition.
Smye Holland Associates (SHA) put together an award strategy which included looking at the sectors Larkfleet Group works in and identified awards it felt Larkfleet should enter. SHA gathered all the information needed to begin what has now become an on-going PR strategy.
The strategy includes researching, drafting and submitting the award entries on behalf of Larkfleet Group. In the first six months of the campaign the Larkfleet Group either won or was shortlisted for seven awards.
Winning awards based on its eco credentials has enabled the Larkfleet Group to provide unbiased endorsements of its unique selling point.
With numerous award wins under its belt, Larkfleet can truly say it is a leader in its field, having been voted the best of the best by its peers in industry awards.
It isn't just in formal pitches that this strategy has an effect - awards receive a lot of coverage in industry publications, gaining Larkfleet Group media coverage that money can't buy.
The level of recognition that Larkfleet Group has achieved through the awards has helped to win new work and keep staff motivated by the recognition of their excellence.
Larkfleet managing director Karl Hick commented: "Smye Holland Associates has been instrumental in the success of the awards strategy. Now we can prove we are leaders in our field."
Mike Holland, managing director of Smye Holland Associates, said: "This strategy has really benefited Larkfleet as third party recognition is important in gaining a positive reputation. The strategy is still working successfully as Larkfleet is continuing to enter and win industry awards."
Contact Information
Tammy Norris
63 Park Road
Peterborough
PE1 2TN
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