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Campaign defines company's commitment to American-made quality and reliability
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NORTH SYRACUSE, NY - June 16, 2011 - ICM Controls, a leader in the design and manufacturing of electronic controls, introduces its new product branding campaign, which features new, stylish color cases and housings, labels, and packaging that promotes the company's American-made roots. The new product branding campaign proudly promotes the superior quality and reliability of its American made products.
For more than 25 years, ICM Controls has manufactured electronic controls for the HVAC industry at its vertically integrated facility, located just outside Syracuse, NY. The new campaign is intended to reassure contractors and consumers that the controls being installed on their projects are of the highest quality and reliability.
"ICM Controls is proud to be a true, American-made manufacturer," said Ron Kadah, president of ICM Controls. "Our new product designs and packaging embrace our heritage, and clearly differentiate our products from our competitors."
The company's gas ignition and oil primary controls have already received the new branding upgrade. Other key product lines, including the highly popular line-voltage monitors, head pressure controls, and time delay relays, will receive the upgrade in the near future.
"Unlike many of our competitors that chose to outsource products or processes, ICM Controls continues to reinvest in our Central New York manufacturing facility," said Kadah. "Our new branding reflects our commitment and our strong belief in the superiority of American-made products and services."
About ICM Controls Corporation
ICM Controls has been a leading manufacturer of electronic controls for the HVACR industry for more than 25 years, a position achieved through product and process innovation. Serving both the OEM and the aftermarket, ICM Controls' goal is to provide its customers with the most technologically advanced products at the greatest value without compromise in quality. ICM Controls offers better command of the supply chain through true vertical integration. Its products are proudly made in the U.S.A.
Contact Information
Shauna Kelleher
MGR Communications
1 Washington Mall
Boston
02108
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