New Users - Register click here
Existing Users New Users Register
Forgotten Password
Follow us on Twitter: Follow Industry Today on Twitter
Publish and distribute your press releases online. Click here to read more.

Categories

Suggest an Industry Category
Category: Electrical Industry Today
Published Tue, Jul 27th 2010 Back to Articles

Sharp extends partnership with Avnet Embedded in the UK

Avnet Embedded today announced that its franchise agreement with Sharp Microelectronics Europe for display products has been extended to cover the UK

Posted via Industry Today. Are you into it? Follow us on Twitter @IndustryToday

Poing, Germany, 26 July 2010 - Avnet Embedded, an Avnet, Inc. (NYSE:AVT) company, today announced that its franchise agreement with Sharp Microelectronics Europe for display products has been extended to cover the UK.

Commenting, Martin Brooks, vice president, Avnet Embedded, said, "Our new agreement with Sharp gives our customers access to their huge range of high quality TFT panels covering the wide spectrum of applications that exist in the UK.

Franco Morotti, General Manager Distribution / Industrial / Consumer of Sharp Microelectronics added, "Avnet Embedded has built an impressive track record as a distribution organisation offering exceptional technical support on a local basis built on the back of a very strong logistical and commercial organisation. We believe that appointing Avnet Embedded in the UK will help grow our customer base and business in this region.

Mats Sjöbrand, director of Avnet Embedded North Europe and marketing director of displays added, "Sharp TFT LCDs are known for their optical quality, low failure rates, long service life and durability. They are justly popular in a whole range of applications from standard industrial, instrumentation and hand-held products to medical and retail devices. We are delighted to have the opportunity to partner with them to take this exciting range to customers Europe-wide."

The agreement between Avnet Embedded and Sharp covers the full portfolio of colour TFT LCD display products.

About Sharp Microelectronics Europe
Sharp Microelectronics Europe, Hamburg, Germany, is a divisional company of Sharp Electronics (Europe) GmbH, which is a subsidiary of Sharp Corporation, Osaka, Japan.

Sharp is a worldwide developer of core digital technologies shaping the next generation of electronic applications and products. With a portfolio of more than 2,000 components in the ranges of TFT LCDs in screen sizes up to 108 inches, high brightness white and colour LEDs, optoelectronics, CCD and CMOS camera sensors, photovoltaic components, RF-, IC- und LSI-components as well as advanced packaging and integration skills Sharp Microelectronics Europe offers groundbreaking solutions in particular for applications in automotive electronics, mobile / communications technology, industrial automation, TV- and consumer electronics, e-signage and LED based lighting technology. Sharp is dedicated to the improvement of people's lives and environmental protection through the use of advanced technologies. Technology and product development at Sharp is strongly determined by innovation, quality, usability and saving of resources. For further information and illustration material see: www.sharpsme.com

About Avnet Embedded
Avnet Embedded is a product business group within Avnet Electronics Marketing EMEA, an operating region of Avnet, Inc., (NYSE: AVT). Avnet Embedded was created to serve the industrial market with displays, embedded computing hardware, software, networking and wireless products. The group also provides customers with finished or customised products and training, system integration and ODM services through its European technical centres and partners. Avnet Embedded works with a range of leading product manufacturers and technical partners to provide the best product solution to meet its customers' specific requirements. Further information is available at www.avnet-embedded.eu.

For more information please contact:

Sharp Microelectronics Europe
Ralf Schäfer
Sonninstraße 3
20097 Hamburg
Phone: +49 (040)/2376-2487
Fax: +49 (0)40/2376-15-2487
E-mail: press.sme@sharp.eu

Avnet Embedded
Andra Hartstang
Manager Communications
Im Technologiepark 2-8
85586 Poing, Germany
Phone +49 8121 774 202
Fax +49 8121 774 439
Email: andra.hartstang@avnet.eu

t0510ave

Contact Information

Elaine Hodson

7 Station Approach
Wendover
HP22 6BN