Industry Today - Are you into it?
New Users - Register click here
ICM Controls, a leader in the manufacture and supply of electronic controls to the HVAC/R industry, announces its new "Big Buddy" merchandising campaign designed to showcase the company's industry-acclaimed technical support team.
Posted via Industry Today. Are you into it? Follow us on Twitter @IndustryToday
New merchandising program to spotlight company's acclaimed tech support team
ICM Controls, a leader in the manufacture and supply of electronic controls to the HVAC/R industry, announces its new "Big Buddy" merchandising campaign designed to showcase the company's industry-acclaimed technical support team.
The new program, which is part of a much broader distributor program from American-made manufacturer ICM Controls, will commence this winter and be rolled out across the country throughout 2012. It includes a variety of showroom and point-of-purchase displays designed to educate customers in selecting the right products for their application, while promoting the company's vaunted tech support team, which regularly assists contractors in diagnosing or troubleshooting field issues.
Unlike many companies that choose to outsource their technical and/or customer service calls, ICM Controls staffs its Tech Support Hotline with engineers that actually design the company's products. This practice aligns itself with the company's vertical integration strategy and proves to be a "win-win" for everybody, according to Kevin Jobsky, ICM Controls' Director of Marketing.
"The Big Buddy program is a valuable service to both our customers, as well as to ICM," says Mr. Jobsky. "Service technicians can leverage the collective knowledge base of our engineers to help diagnose or troubleshoot field issues. In return, we receive first-hand input on today's products and systems that can translate into the industry solutions of tomorrow."
For a complete listing of available products, visit the ICM Controls web site at www.icmcontrols.com.
About ICM Controls Corporation
ICM Controls has been a leading manufacturer of electronic controls for the HVACR industry for more than 25 years, a position achieved through product and process innovation. Serving both the OEM and the aftermarket, ICM Controls' goal is to provide its customers with the most technologically advanced products at the greatest value without compromise in quality. ICM Controls offers better command of the supply chain through true vertical integration. Its products are proudly made in the U.S.A.
For further information about ICM Controls and its products, call 800-365-5525 or visit www.icmcontrols.com, or follow us on Twitter and Facebook.
CONTACT:
Kristin Nugent
McNeil, Gray & Rice
617-367-0100, ext. 148
kristin.nugent@mgr1.com
Contact Information
Liane Crowley
MGR
1 Washinton Mall
Boston
02109
BACK TO TOP