Printing toners have long since evolved from using carbon-based powders to using specialty polymers and blends of polyester and styrene-acrylic. With the advent of digital printing, the printing industry has developed in leaps and bounds, thereby impacting the printing toners market
on a global scale. Digital printing is being increasingly applied in numerous commercial packaging functions such as folding cartons and labels. Complemented by the introduction of digital color presses, digital printing is helping the printing toners market post robust figures. The trend of using bio-based printing toners are picking up pace among vendors and this is expected to open up new opportunities for growth. However, printing toners bring with them a significantly adverse impact on the environment, which has led to the implementation of strict government regulations in many countries around the world.
Popularity of Chemically Prepared Printing Toners to Rise
By means of technology, printing toners can be bifurcated into chemically prepared toners and conventional toners. Between the two, conventional toners led the global market for printing toners with a 70% share of the total volume in 2013. One of the main factors driving the demand for conventional toners is their compatibility with almost every kind of printer. However, chemically prepared toners have proven to be compatible with economical printers and have also exhibited excellent efficiency in various technical aspects, thereby enabling faster printing. Owing to this, the demand for chemically prepared printing toners is projected to surpass that of conventional printing toners.
Polyester and Styrene-Acrylic Printing Toners Witness Increased Demand
There are various raw materials used in printing toners: styrene-acrylic, polyester, specialty polymers, and blends of styrene-acrylic and polyester. Accounting for a 95% share of the overall revenue and volume in 2013, styrene-acrylic toners and polyester toners jointly dominated the global printing toners market. These two segments have been projected to retain their leading position in the years to come and become the most rapidly expanding raw material segments by the end of 2020 owing to their easy availability and low cost. Specialty polymers as well as printing toners developed by combining styrene-acrylic and polyester are forecast to grow at a moderate pace over the course of the forecast period.
Color Printing Largest Application Segment
Color printing devices and toners have become considerably cheaper in recent times, which means that there has been a surge in demand for colored printing compared to monochrome printing. Moreover, color printing offers a much better aesthetic outlook, translating into higher consumer preference. As a result, the segment of color printing toners is projected to expand at a CAGR of more than 3.5% from 2014 to 2020.
Growing Number of Manufacturing Units to Support Asia Pacific Market
While ongoing trends show that Europe and North America dominate the printing toners market as far as revenue is concerned, industry analysts and experts predict that Asia Pacific and the Rest of the World region are all set to emerge as strong contenders in the global printing toners market. Chief contributors toward this expected growth are the rise in the number of manufacturing units and surge in printing toner applications in these regions. Asia Pacific has been projected to play a vital role in the printing toner market with surging demand from end-use industries such as advertizing and branding, packaging and printing, and commercial printing. This regional market is anticipated to generate revenue of US$1,165.1 million by the end of 2020. Presently, Europe and North America jointly hold 65% of the global market.
Based on the aforementioned facts, it is evident that the global printing toners market is poised for moderate growth. A report by Transparency Market Research states that the market is estimated to register a growth rate of 5.8% from 2014 to 2020, expanding from US$2.91 billion in 2013 to US$4.33 billion in 2020.
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