While application acceleration is a known concept, the idea of mobile acceleration is rather new and the market for the same is still in its nascent stage, proving immense scope for growth.
Mobile acceleration refers to the set of processes aimed at optimizing and accelerating web, content, network, and applications on a mobile phone. With the ultimate goal of improving user quality of experience (QoE) and overall business strength, mobile acceleration helps network providers overcome challenges such as round trip time (RTT) and latency and enhance performance, scalability, and availability for mobile users. The shift of desktop users to mobile-based platforms has been tremendous, given the surge in global data consumption combined with the need for mobility. While these factors have led to the emergence of mobile acceleration, soaring mobile data traffic and increasing penetration of mobile devices is expected to augment the growth of the mobile acceleration market in the coming years.
The development of the global mobile acceleration market
is evident from the presence of a large number of small, medium, and large enterprises. Some of the prominent players operating in the mobile acceleration market are Flash Networks Inc., Akamai Technologies, Riverbed Technology Inc., Huawei Technologies Co. Ltd., Mobixell Networks Inc., Limelight Networks Inc, Juniper Networks Inc., Yottaa Inc., Circadence, Nokia Siemens Networks, Propel Software Corporation, and F5 Networks Inc.
Mobile Acceleration Market: Akamai as a Case Study
The rapid pace of the mobile revolution has resulted in a major challenge: The adoption rate of mobile technology has outpaced the ability for network-connected native applications and mobile websites to meet the rising expectations of mobile subscribers. The result is a delay in end user experience, timeouts, user dissatisfaction, and brand infidelity.
Akamai Technologies, together with Verizon Terremerk, brought to the market a set of mobile acceleration services that aim to not only enhance mobile subscriber experience but also improve the adoption of mobile applications and websites whether on cellular data connections or on Wi-Fi. Mobile Accelerator, as the collective services are called, is built on Akamai Intelligent Platform and provides a number of benefits such as greater mobile performance, improved user engagement, and enhanced channel efficiency. Mobile Accelerator has helped companies reduce infrastructure expenditure and has curbed the cost and hassles of managing and licensing device databases.
In March 2012, Akamai launched the Aqua Mobile Accelerator to help online businesses alleviate the content-provider challenges such as latency, unpredictable network conditions, and packet loss.
Segmentation of the Mobile Acceleration Market
The global mobile acceleration market can be segmented on the basis of parameters such as mobile device type, mobile acceleration type, mobile content type, mobile application type, and geography.
On the basis of type of device, the mobile acceleration market is segmented into smartphones, tablets, and other devices. By type of mobile acceleration, the market is fragmented into mobile content delivery network (CDN) acceleration, web/content acceleration, device acceleration, WAN optimization, and other accelerations. The mobile acceleration market, on the basis of type of mobile content, can be categorized into software updates, gaming content, music and image content, and others. The major types of mobile applications covered under the mobile acceleration market are gaming apps, social networking apps, messaging apps, music apps, m-commerce apps, location-based service apps, and others. Geographically, the global market for mobile acceleration is divided into North America, Europe, Asia Pacific, and Rest of the World.
Analysts within the industry have studied and tracked the emergence and progress of the mobile acceleration market over the years. Thanks to the rise in the number of tech-savvy users and increasing efforts by wireless service providers and network solution providers to provide greater quality of experience, the mobile acceleration market is poised for a strong future. According to research reports, the global market for mobile acceleration was estimated to be worth over US$400 million in 2012 and, registering a CAGR of over 40%, is anticipated to grow to over US$3 billion by 2018.
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