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Leading events organiser Eyeforpharma, today provided further details of their biggest event in Latin America with over 28 biggest movers and shakers in pharmaceutical sales & marketing strategy join together to speak at the 5th annual Sales & Marketing Excellence Congress on 20 - 21 October, 2011 in Miami. They will be discussing business-critical issues such as the impact of sales force strategies, changes in the Latin American healthcare environment, commercial models, best marketing strategies, market access strategies and how to unify the sales & marketing teams to engage with key stakeholders.
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With over 200 senior level pharmaceutical executives attending during two days of knowledge-packed conference, the event is know as THE meeting place for pharma sales strategy innovators around the world.
In a statement Miss Mariana Flores, the conference organiser said: "We are so proud to be part of this ongoing improvement of pharma's business models in Latin America, their conduct and their success in generating top-line revenue for the industry. With the Latin America healthcare environment producing so many new challenges and dynamic changes, sales and marketing activities in pharmaceutical companies need to really start responding to this healthcare climate change. This conference provides a perfect learning, knowledge sharing and discussion platform to overcome these challenges"
In a statement Mr Giovanny León - Market Access and BD&L Head - Novartis said: "I have had the opportunity and the privilege to participate in the congresses organized by eyeforpharma since its first edition. They have successfully filled an area of expertises previously lacking in our region and created a forum to exchange and discover best practice in the pharmaceutical industry, they push all the participants to challenge their paradigms and to seek new horizons of excellence... I recommend them extensively, not only with the purpose of being up to date with the latest trends on marketing and sales force effectiveness, but also to gain the additional and very desirable benefit of networking at a regional level. We could say that this is a congress where the industry is not a guest nor sponsor, but is the protagonist and guest of honour"
Speakers confirmed include:
• Norbert Oppitz - Senior VP Latin America - Nycomed
• Ramon Millan - VP Established Products Business Technology - Pfizer
• Francisco Ascencion - Managing Director Mexico & LatAm Region - Bausch + Lomb
• Nicolas Ramirez - Marketing and Sales Operations Director - Eli Lilly
• Antonio Cardone - General Manager - Takeda Brasil
• Rafael Gual Cosío - General Director - CANIFARMA
• Rafael Quintanilla Chong - Primary Care Head - Bayer Healthcare
• Alexandre Gibim - Commercial and Marketing Director - Astellas Pharma
• Bozena Drewicz - Director, Vaccines Business Unit - GSK México
• Edmundo Jimenez -General Manager- Eli Lilly Venezuela
• Carlos Velazquez - Sales and Marketing Training Director Latin America - Abbot
• Alberto Jaimes Trujillo - Sales Director - Aspen Labs. México • Maria Victoria Szwed - FFL & Development Manager, Southern LatAm Cluster - Janssen
• Arturo Bedoya - Commercial Manager Latin America - Merz Pharma
• Klaus Kuchen - Managing Director - Nafar Laboratorios
• Luis Calderon - General Manager - Novo Nordisk
• Eduardo Jiménez - CH - Ethics Regulatory Affairs Manager - Merck
• Ximena Baños - former Marketing Manager Latin America- GE Healthcare
• Julio Huerta - Field Force Effectiveness Chief - Oncology Novartis
• Jorge Herrera - Business Technology Director - Pfizer
• Miguel Cangalaya - Business Unit Manager - Bayer
• Gonzalo Llerena - Commercial Excellence Manager - Grünenthal LatAm
• Sandra Sanchez-Oldenhage - General Manager - Amgen
• Octavio Morales - Patient Program Manager - Sanofi
• Diego Ayala - former Business Excellence Director - Abbott
• Denis Sousa - SFE Analyst - Nycomed
The 2 day conference consists of presentations, workshops, roundtables, networking, and a cocktail reception. The wide range of topics at the conference include: Industry Overview and Market & Commercial Opportunities, Business Excellence & Commercial Models, Sales Force Development & Segmentation Strategy, Market Access & Business Development towards sales and marketing excellence, Brand Management & Marketing Strategies, Digital Marketing, Customer Focus Strategy, Training and Development and Technology Tools for your sales force.
The event is organised and researched independently by eyeforpharma.
Notes for Editors:
eyeforpharma is a leading global source of information for the pharmaceutical industry. Our reputation has been built on quality, in-depth conferences that have distinguished themselves from competitors by the depth and breadth of research we put into each conference to ensure it is covering the hottest and most pertinent issues of the industry. Months are spent talking directly to senior executives in the industry, as well as relevant consultants and journalists and well respected solutions providers.
Contact Information
kyle parsley
eyeforpharma
7-9 fashion street
london
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