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Category: PR & Marketing Industry Today
Published Tue, Mar 2nd 2010 Back to Articles

3D Point-of-Sale display with 'no glasses'

3D point-of-sale advertisements could soon be jumping out of shop windows with the news that Tyne and Wear based Blaydon Communications has been appointed channel partner for the Luminis 3D digital signage system, the UK's first 'glasses free' 3D signage and display system.

Posted via Industry Today. Are you into it?

3D point-of-sale advertisements could soon be jumping out of shop windows with the news that Tyne and Wear based Blaydon Communications has been appointed channel partner for the Luminis 3D digital signage system, the UK's first 'glasses free' 3d signage system. The Luminis system, developed for CIE Group delivers 3D images to the naked eye, with no need for special glasses.

The system works using lenticular screen technology, which means the device incorporates transparent, cylindrical lenses called lenticules to project light in acute angles to generate different images to each eye. This not only means standard Public display screens can be used instead of the new and expensive 3D Compatible screens being launched in the US but that this fantastic technology is available right now. On a recent demonstration a man who had lost an eye stood transfixed for 40 minutes.

This was the first time he had ever seen a 3D image, since until now, 3D required two eyes seeing two different images. Blaydon Communications managing director Paul Dougherty says: "This technology is a huge step forward in point of sale and signage.

The effect of 3D is particularly stunning since you are not expecting it; we are all conditioned to expect 3D only when wearing special glasses. The Luminis system provides a business opportunity for advertising agencies and media content houses in the North of England and Scotland since they can utilise standard 3D content creation systems to incorporate computer generated images with photographic images and text. For end-users the system offers truly eye catching window displays, signage and point-of-sale"

The Luminis platform supports a combination of 2D and 3D media content, incorporating Flash, Rich Site Summary, streamed images, web pages, Power point and Tickertape as well as all Windows and Mac files. The system can run an unlimited number of media or content channels with programmable scheduling.

Contact Information

Paul Easton
Paul Easton Associates
Hoults Yard
Newcastle upon Tyne
Ne6 1AB