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From 28th March to 27th May, Cuisine Plus, one of France's leading fitted kitchen store chains, is joining forces with TV cookery show Un Dīner Presque Parfait. To mark the occasion, the chain is launching an extensive communication campaign on the theme Les Cuisines Plus Que Parfaites, linked in with an online game on dedicated website www.lescuisinesplusqueparfaites.fr.
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Two games in one to attract web users and get them involved!
GCM Promo has designed and launched an original campaign with participation mechanisms tailored to meet the objectives of the kitchens chain: recruit and qualify contacts and generate visits to stores through handy tips and events organised for web users:
> A game with a prize draw is being organised through both channels - internet and Cuisine Plus stores - with a varied and all-inclusive mechanism: a qualifying quiz to discover the current kitchen special offer, a viral marketing stage, publication on Facebook and promotional links at the end of the game.
> The photo competition is a fun, community-building game combining the values shared by Cuisine Plus and Un Dîner Presque Parfait: web users are invited to upload photos of their finest dinner table settings on the www.lescuisinesplusqueparfaites.fr game website. Visitors to the site will elect the ten most beautiful photographs which will then be put to the vote of a panel of professional judges.
The finishing touch to the set-up designed by GCM Promo will be a TV ad broadcast from 1st to 30th April on M6 Replay and the TV channel's women's websites. From 28th March to 10th April, meanwhile, over 2,600,000 leaflets will be distributed in letterboxes.
"We are delighted to be working with Cuisine Plus on a multi-channel campaign to bring together clients, hand out prizes and enhance brand recognition among consumers", explains Laetitia Doens, E-Commerce Client Manager for GCM Promo.
« The values conveyed by Un Dîner Presque Parfait match those of Cuisine Plus perfectly: simplicity, know-how, proximity and the pleasure of being together. Alongside this web campaign, our local stores are also decorated in the colours of Un Dîner Presque Parfait. During this period, each of our clients will also be receiving a welcome gift: a timer, mug or Un Dîner Presque Parfait magazine. Some franchisees have also chosen to organise cooking demonstrations in their stores to attract visitors, develop brand recognition and enhance the image of their own store. » explains Morgane Le Mouël, Web-Marketing Manager for Cuisine Plus.
About GCM Promo
GCM Promo creates marketing and promotional campaigns using online gaming for companies.
GCM Promo also publishes its own online games for the general public.
GCM Promo brings innovative solutions to the market. GCM Promo consistently benchmarks the online gaming market.
A propos de Cuisine Plus
€130 million sales in 2010
800 staff
76 stores in Europe
50 franchisees
500,000 kitchens in 27 years
100 kitchen models
Cuisine Plus is one of France's leading fitted kitchen chains, with some 80 stores all over the country. Cuisine Plus parent company PLUS INTERNATIONAL is Europe's N°1 fitted-kitchen franchise firm, present in France, Belgium, Spain, Italy, Morocco, Portugal, Algeria and Tunisia, as well as in China, Cambodia and Vietnam. The Cuisine Plus network counts some fifty members (France, Spain and Morocco), and there are projects to open in Portugal, Algeria, Greece and the Middle East with the backing of Cuisine Plus headquarters. Headquarters provides support for store opening and renovations, recruitment and training, communication, choosing suppliers, supply chain and legal assistance, etc.
All kitchen furniture is manufactured in France or in Germany, guaranteeing the highest finish standards.
Cuisine Plus is a subsidiary of Snaidero Group, the 5th kitchen manufacturer in Europe. In 27 years of experience, the chain has already installed 500,000 individual kitchens, and boasts a particularly extensive range of 100 mid-range and high-end kitchen designs offering more than 10,000 combinations and covering a wide range of styles: gloss or mat finish, colour, contemporary
or traditional, Provence-style, etc.
Contact Information
Nicolas Babin
GCM Promo - c/o Groupe ConcoursMania
353 Boulevard President Wilson
Bordeaux
33200
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