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GCM Promo to become a Gamification partner for Grey in Europe
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GCM Promo (Groupe ConcoursMania) and communication's agency Grey EMEA (part of the WPP group) today announced a strategic partnership for the European market.
Grey EMEA and its clients will be able to benefit from GCM Promo's know-how in online gaming development technology and services. Since 1995, GCM Promo has been delivering best practices and mechanics for Gamification campaigns.
Gamification helps companies and their customers to connect thanks to online gaming. According to Wikipedia, Gamification is the use of game design techniques and mechanics to solve problems and engage audiences. The technique can encourage people to perform chores that they ordinarily consider boring, such as completing surveys, shopping, filling out tax forms, or reading web sites. It is a new way to approach customers.
David Patton, President Grey EMEA, stated: "Working with GCM Promo will enhance Grey's digital expertise and knowledge in a market sector where our clients are becoming more and more active. Many brands see the benefits of using gamification to seed their marketing campaigns and build fast consumer awareness. Gamification is a rapidly accelerating and expanding market sector and I am delighted to be working closely with GCM Promo".
This partnership shows the real commitment from GCM Promo to grow outside its historical market in France.
Nicolas Babin, Managing Director GCM Promo stated: "This partnership with such a renowned agency as Grey is part of our strong development plan. It will allow us to offer to Grey's and its clients a new form of communication. The challenge for companies is huge as they struggle to grasp the public's attention in the digital space- Gamification is an efficient and cost effective solution to build awareness".
About GCM Promo
GCM Promo creates marketing and promotional campaigns using online gaming for companies.
GCM Promo also publishes its own online games for the general public.
GCM Promo brings innovative solutions to the market. GCM Promo consistently benchmarks the online gaming market.
About Grey EMEA
Grey EMEA is part of the global advertising network of Grey Group. Grey Group ranks among the largest global communications companies. Its parent company is WPP (NASDAQ:WPPGY). Under the banner of "Grey Famously Effective Since 1917," the agency serves a blue-chip client roster of many of the world's best known companies: Procter & Gamble, GlaxoSmithKline, Sony, Diageo, Pfizer, SEAT, 3M, Eli Lilly and Allianz. Grey was featured in FAST COMPANY magazine's "50 Most Innovative Companies in the World" issue in both 2010 and 2011.
Contact Information
Nicolas Babin
GCM Promo - c/o Groupe ConcoursMania
353 Boulevard President Wilson
Bordeaux
33200
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