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Industrial switch supplier PVL - Pressure Vacuum Level Ltd, has appointed Stafford based technical PR agency Stone Junction to provide media relations, blogging, social media and e-mail marketing services.
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PVL's objective in reviewing its marketing communications strategy is to help communicate the engineering knowledge that underpins its service.
This is a very different approach to the majority of switch providers, whose sales process emulates mass market catalogue companies.
"PVL's team is packed with qualified and experienced engineers, all of whom have a deep level of understanding of the design needs of our clients," explains PVL's head of sales and marketing David Almond. "This means we are able to tailor our service and offer the customer the products that best meet their unique and diverse needs."
Richard Stone, founder of Stone Junction, outlines how the company aims to communicate PVL's message to its target audience of engineers in a range of industries.
"The key to communication for a company like PVL is to first understand the needs of the target customer and then prepare content which helps that customer take another step towards meeting those needs. I think it's appropriate that this communication process actually mirrors PVL's own business model."
PVL stocks a wide range of products including the incredibly accurate Omni-Fin flow meter, which can measure flow rates to a precise 0.001 litres/minute. Another hugely popular product is the PMN pressure switch, of which there have been more than 1.6M sold.
About Stone Junction: Stone Junction, a Stafford based technical and engineering PR firm, was established in early 2006. Current clients include Accutronics, Barton Technology, CP Automation, Cressall Resistors, GAMBICA, Industrial Design, Nexus GB, Powermaster, PPM Software, PVL Ltd and SolutionsPT. Previous experience includes PR campaigns for Arup, CIENA, Moeller Electric, Parker Hannifin, Roche, Schneider Electric, SKF, WorldCom and Yaskawa. Stone Junction provides its clients with the tactics and techniques to drive sales and lead opinion. Services include trade, online and national PR, copy writing, e-mail marketing and Web content optimisation. If you want to stay constantly up to date on the latest news from Stone Junction, you can subscribe to our Blog here: http://stone-junction.blogspot.com/p/subscribe.html.
Contact Information
David Almond
PVL Ltd
Unit 9 Lexden Lodge Industrial Estate
Jarvis Brook
Crowborough
East Sussex
TN6 2NQ
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