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Yorksire based marketing agency, Shrewdd Marketing is pleased to announce it has been chosen to develop the launch campaign for Innserve's Best Cellars Awards 2012.
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Yorkshire based marketing agency, Shrewdd Marketing, has been chosen by Innserve to launch the company's Best Cellars Awards 2012, developing all the company's marketing collateral and supporting publicity.
Shrewdd worked with local photographer Kieron Nevison to create the supporting imagery and local actor Simon Kirk, who became the campaign's fictional character, Rupert Lovebeer, to spearhead the campaign.
Rupert Lovebeer was created to put a unique spin on the campaign, emphasising a bygone era, where the only place to drink a quality draught beer was in the pub.
Innserve, the UK's largest drinks dispense service company supplying to over 70,000 of the 135,000 licensed premises in the UK, holds its Best Cellars Awards every year to recognise exceptional cellar and business practices, as well as all the unseen work, skill and commitment that goes into serving wonderful beer.
Steve Lakin, business development manager at Innserve, commented, "We are really excited to be launching the campaign for 2012 with Rupert Lovebeer. Shrewdd Marketing has developed a fantastic concept for this year's launch, the best we've ever had."
Alf Lombardi, managing director at Shrewdd Marketing, commented, "It is great to be able to develop the Innserve Best Cellars Awards campaign for 2012. We were proud to be chosen to help develop the national campaign and are delighted that Innserve are happy with the results."
Contact Information
Alf Lombardi
Shrewdd Marketing
Offices B14/B19
Croft Myl
West Parade
Halifax
HX1 2EQ
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