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With 80 million bloggers worldwide and more than 300 million people on Facebook, social media and digital communication are undeniably becoming increasingly important.
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There is no faster, better or more balanced way to spread information than via social media channels like Facebook, Twitter or FriendFeed. Global public relations leader Porter Novelli therefore decided to invest in the set-up of a social media lab in Brussels, a special taskforce designed to integrate social media in every communication plan Porter Novelli develops: @PNBR5.
By the people, for the people, socially controlled by a busy cluster of very critical web users. That is what social media is all about. News that is aimed at consumers can now easily circumvent journalists and traditional media and hit millions of online users in an eye blink. Forums, bloggers, social networks and very active Twitter jungle birds are passing along what they identify as news faster and more thoroughly than the classic news channels. Companies scramble around to find creative ways to harness the power of these social media, because it can be an extremely effective way to promote products and services to a targeted audience. While websites are static, social media opens up the dialogue with your audience, allowing interaction and discussion.
"What makes us different from other players on the market is that we simply do not believe in a digital strategy", says Danny Devriendt, Director Intelligent Dialogue at Porter Novelli. "Opening a Twitter channel and calling that a strategy is too dumb for words. We help our clients develop an integrated way of approaching communications. Digital and Social Media are new tactical add-ons in the art of reputation management and allow for intelligent dialogue between brands and their audiences."
"Social media allows you to learn about your audience, tailor your products and services and build your brand", says Luc Missinne, Managing Director at Porter Novelli. "It enables companies to directly connect with customers, consumers or clients. But the only way to be successful with social media is to understand that people will only visit if you have something interesting to say. Engaging, topical content is therefore a must. By offering interesting information, visitors will see you as an expert and recommend your site to others, thus increasing the traffic to your site."
"In the very near future, companies won't able to avoid social media anymore", says Marta Majewska, Social Media Expert at Porter Novelli. "Whether you love it or hate it, I believe it is crucial for companies to embrace social media if they want to survive long term."
Contact Information
Kathy Van Looy
Porter Novelli
Tel. +32 2 413 03 40
kathy.vanlooy@porternovelli.be
www.porternovelli.com
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