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Category: Sports and Leisure Industry Today
Published Fri, Sep 30th 2011 Back to Articles

Delphi hosts WRC PlayStation 3 competition at Equip Auto

Upcoming WRC races in Spain and Wales will feature Delphi technology area and hospitality

Posted via Industry Today. Are you into it? Follow us on Twitter @IndustryToday

Warwick, UK - As the Official Automotive Technology Partner of the FIA World Rally Championship (WRC), Delphi Automotive will host a WRC PlayStation 3 gaming area at its Equip Auto booth (Hall 6 N066) with side-by-side gaming centers featuring the latest WRC game. Additionally, Delphi will display an official WRC rally car in the booth next to the driving competition.

Exhibit attendees are encouraged to register at the Delphi booth to test their driving skills in 78 rally stages featured in this face-paced and thrilling competitive game. The game will feature 18 cars, and 60 drivers and co-drivers, as well as real road and weather conditions for authentic play. At the end of the show, the "driver" with the best time will receive a PlayStation 3 with the new WRC game and a full set of Delphi WRC merchandise for participating.

"To us, racing and automotive technology are synonymous with the Delphi brand. We have a strong motorsport history, not only from our multi-year NASCAR sponsorship in the U.S., but now with the WRC," said Lúcia Veiga Moretti, president, Delphi Product and Service Solutions. "Our technicians and distributors have benefited from our motorsports partnerships through the years, and now we also have the unique opportunity to showcase our brand to consumers. Nowhere else can an automotive supplier be better suited than with the popularity of the WRC."

In addition, Delphi will host upcoming customer hospitality events at the Barcelona, Spain rally, October 20 - 23, 2011 and the Wales, U.K. rally, November 10 - 13, 2011 for its customers.

CONTACT:
Christopher Foster
Tel: +44 (0) 1295 277 050


 

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