Published Wed, Aug 19th 2015
The global social networking market is highly fragmented with the presence of a large number of small and large players.
Global Social Networking Market 2015-2019 is the latest addition to ReportsnReports.com industry research reports collection. The report is about 84 pages and provides 35 Exhibits; the report is published in August-2015.
The analysts forecast global social networking ad-spending market to grow at a CAGR of 23.12% during 2014-2018. Social networking involves groups of people with common interests coming together on a social platform and building relationships with the help of technology. The term social media is defined as a platform, such as websites and applications that enable users to participate in social networking activities by creating, sharing or exchanging information, ideas, and pictures/videos.
Social media is not limited to Facebook, Twitter, and Google+. Currently there are more than 800 active social networking sites and several platforms, including mobile applications and digital pages for people to interact.
The report covers the present scenario and growth prospects of the global social networking market for the period 2015-2019. We provide an outlook on social networks, its implication on brands, how brands are utilizing social media platforms for marketing, and on social network ad spending.
The global social networking market is highly fragmented with the presence of a large number of small and large players. In this report, we present a detailed description of the key players. In addition, we discuss the major drivers that influence growth, the challenges faced by marketers and the market as a whole, and the key trends emerging in the market.
The following statistics are provided in the report:
· Social Network Ad Spending 2015-2019
· Social Network Users 2015-2019
· Social Ad Spending Per Social Network User 2015-2019
· Social Network Ad Spending in North America 2015-2019
· Social Network Ad Spending in APAC 2015-2019
· Social Network Ad Spending in Europe 2015-2019
· Social Network Ad Spending in Latin America 2015-2019
· Social Network Ad Spending in MEA 2015-2019
· Digital Ad Spending 2015-2019
Key Regions : APAC, Europe, North America, MEA, Latin America
Key Vendors : Facebook, Google, Instagram, LinkedIn, Pinterest, Tencent, Tumblr, Twitter
Market Driver: Rise in Adoption of Smartphones and Tablets
Market Challenge: Lack of Performance Measurement Standards
Market Trend: Demand for Ubiquitous Content Access
Key Questions Answered in this Report
· What will the market size be in 2019 and what will the growth rate be?
· What are the key market trends?
· What is driving this market?
· What are the challenges to market growth?
· Who are the key vendors in this market space?
· What are the market opportunities and threats faced by the key vendors?
· What are the strengths and weaknesses of the key vendors?
List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Global Social Network Users 2015-2019 (billions)
Exhibit 3: Traditional Ad Spending Vs. Digital Ad Spending 2011-2019
Exhibit 4: Global Social Networking Ad Spending Market 2014-2019 ($ billions)
Exhibit 5: Global Digital Ad Spending Market 2014-2019 ($ billions)
Exhibit 6: Cost per Thousand Audience
Exhibit 7: Global Smartphone and Tablet Penetration 2013-2018 (% of global population)
Exhibit 8: Average Time Spent by US Adults on Media Consumption 2010 and 2013
Exhibit 9: Penetration of Social Media among Adults
Exhibit 10: Social Network Ad Spending in North America 2015-2019 ($ billions)
Exhibit 11: Social Network Ad Spending in APAC 2015-2019 ($ billions)
Exhibit 12: Social Network Ad Spending in Europe 2015-2019 ($ billions)
Exhibit 13: Social Network Ad Spending in Latin America 2015-2019 ($ billions)
Exhibit 14: Social Network Ad Spending in MEA 2015-2019 ($ billions)
Exhibit 15: Number of Active Users in Various Social Networking Sites till March 2015 (millions)
Exhibit 16: Percent of People Who Use Social Networks
Exhibit 17: Revenue of Leading Social Networking Sites 2013 & 2014 ($ millions)
Exhibit 18: Market Share of Leading Social Networking Sites in Global Social Networking Ad Spending Market 2014
Exhibit 19: Top 5 Social Networking Ad Spending Industries
Exhibit 20: Facebook: Business Segmentation by Revenue 2013
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